PRACTICE DOMAIN TECHNOLOGY & CONSULTING
GEOGRAPHIC ANCHOR LAT 40° N
METHODOLOGY LEAN INNOVATION
ENGAGEMENT STATUS OPEN
STRATEGIC ADVISORY & TRANSFORMATION

LAT40NORTH

INNOVATION, DESIGN, AND CONSULTING

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PRACTICE AREAS

SERVICES

Proven operational methodologies designed to accelerate organizational change and enhance enterprise performance.
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INNOVATION

Organizational change happens whether we’re ready for it or not. While emerging technologies can streamline our work and create exciting opportunities, they also introduce new complexities. Our focus is to find the best ways to adopt these technologies, helping everyone be more productive and enhancing team performance.

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CONSULTING

For any enterprise dependent on recurring revenue, effective customer success is fundamental. Orchestrating a high-impact strategy necessitates an unwavering commitment to delivering value, coupled with the agility to pivot amidst shifting market dynamics and internal transitions. Although often viewed as a siloed department, peak organizational performance is achieved when customer-centric methodologies are woven into every cross-functional touchpoint.

Whether your objective is to cultivate a proactive success mindset or architect a specialized Customer Success division, we provide the seasoned expertise required to lead your digital transformation. We partner with you to optimize these essential practices and ensure they are seamlessly integrated across your entire business ecosystem.

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DESIGN

Work should also be fun. This is where we get to express our creative side, pursue individual interests, and just play with new ideas.

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LEADERSHIP & PRACTICE

ABOUT LAT40NORTH

Seasoned leadership combining cross-functional execution, enterprise digital transformation, and strategic advisory rigor.
Tom Murray - Principal at Lat40North
STATION: PRINCIPAL
FOCUS: CUSTOMER SUCCESS & TRANSFORMATION
LOCATION: 40° NORTH LATITUDE
EXECUTIVE ADVISOR

TOM MURRAY

PRINCIPAL & STRATEGIC ADVISOR

Tom Murray is an accomplished technology and business leader with a career defined by helping organizations navigate digital transformation and achieve sustainable growth. As a seasoned strategist and advisor, Tom specializes in embedding customer-centric practices into the core of complex sales and service organizations. His expertise lies in bridging the gap between strategic planning and real-world customer engagement, ensuring that businesses not only adopt new technologies but fully realize their potential.

Throughout his career, Tom has held leadership roles at major technology companies, including Broadcom, VMware, and Pivotal Software. During his tenure at Broadcom and VMware, he played a critical role in high-impact teams, localizing global strategy during periods of massive organizational change. He has a proven track record of designing and managing digital customer success programs that drive proactive outreach, self-service adoption, and long-term customer value.

Prior to his work in customer success, Tom served in various roles at Esri, where he honed his skills as a trusted advisor for strategic accounts. From managing teams of solution engineers to developing platform messaging and sales strategies, his background combines technical depth with a strong focus on business outcomes.

Today, as a principal consultant, Tom brings this extensive cross-functional experience to Lat40North, where he partners with clients to catalyze innovation, optimize consulting practices, and enable successful digital transformation.

PRIOR LEADERSHIP
BROADCOM · VMWARE · PIVOTAL
DOMAIN ROOTS
ESRI · STRATEGIC ACCOUNTS
SPECIALTY
CUSTOMER SUCCESS & STRATEGY
STATUS: EXPANDABLE REGISTRY
PRACTICE: SPECIALIST NETWORK

SPECIALIST NETWORK

DOMAIN CONSULTANTS & ASSOCIATES

Lat40North scales dynamically to meet complex enterprise requirements by mobilizing a vetted consortium of senior enterprise architects, Customer Success strategists, and geospatial specialists. Additional principal profiles can be registered here seamlessly.

NETWORK SCALE
GLOBAL SPECIALISTS
INTEGRATION
SEAMLESS ONBOARDING
GOVERNANCE
LAT40NORTH PRINCIPAL LED
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DIRECT ENGAGEMENT

CONNECT

Connect directly with Lat40North to discuss strategic advisory, customer success transformation, or emerging technology enablement.

LET'S BUILD RESILIENT ENTERPRISE TEAMS.

Whether optimizing recurring revenue retention or engineering cross-functional customer journeys, we provide the seasoned expertise required to lead your transformation.

DIRECT ADVISORY CHANNEL tmurray@lat40north.com
LATITUDE BASE 40°00'00"N · BOULDER / DENVER
RESPONSE SLA WITHIN 24 BUSINESS HOURS
CONFIDENTIALITY ASSURED · STRICT NON-DISCLOSURE STANDARDS